Search Engine Success (SEO)
STAY AT THE TOP OF THE SEARCH RESULTS
How to stay one or more steps ahead of your competition and on top of the search results… Easily.
I Can’t Find Myself in a Google Search
HOW YOUR COMPETITION IS STAYING ON TOP
Before doing a search for the specific name of your business, we’ll want to do some research into what keywords your audience is using to actually find your business. We’ve got some super fancy tools for finding out how people are currently finding you, as well as how they’re finding your competition. This is the place we always start. Your specific business name should be a given. Your competitive industry is a different matter entirely.
A Broad-Spectrum Approach
IT’S ALL ABOUT AUTHORITY
Linkbuilding, and making sure that you’re properly set up as an authority in your field is a must. Google serves amazing results with lightning speed, only for those sites that are built mindfully, have authoritative incoming links, recency, location, storytelling, structure, and enough content to make the results make sense to Google first, and then this content is served to your happy clients
An Authority in Your Field
YOU’RE THE EXPERT. SHOW IT OFF.
The search game, as opposed to making sure that your site makes sense to your audience specifically, is multilayered. You’ve got to demonstrate competency and authoritative, recent, content-rich storytelling in order to rank highly. Love describing your business to others? Put in on your website with good, relevant headings, an appropriate and relevant meta description, page title and make sure you submit it for indexing and you’re golden. Lather, rinse, repeat (or have us do it for you) for best results.
Online Storytelling
DOUBLING UP YOUR CONTENT FOR SEARCHES
The whole thing, from beginning to end, takes us around 4 hours to complete, for which we charge a flat rate of $462. (The first block of three comes as a bundle, so $462 X 3, but after that, we can deploy the posts to your blog, pages, or offerings on a weekly, monthly, or quarterly basis as one-offs. Doing this has the advantage of automating your content-creation, social media posts and Google Local timeline content. Sit back and enjoy the fireworks as your online marketing is tailored for you and automatically deployed by professionals.)
We start with a consultation to define the article subjects and a timeline, keyword research by an SEO expert, 550+ words of optimized copywriting, including relevant headings and alt-tags, a licensed image, 150ish character meta-description, link/URL, and social media tags. If we built or manage your website, we’ll post the article for you. If we manage your social media and business channels, we’ll post it there for you too. This is the whole enchilada.
How often depends on your business needs and competitive environment. Google Business Profile posts expire after six months, so even the smallest mom-and-pop should be doing this twice a year. Larger and more competitive businesses will benefit from bi-monthly posts.
Headings, Metas and Descriptions, Oh My!
BEHIND THE SCENES
There’s some work to be done behind-the-scenes as well. Submitting your sitemap just once to Google, when your website was created back in 2017 isn’t working anymore. It’s a campaign. It’s good business hygiene. …and your business is worth it.
Letting experts tune up the SEO on your site in the short-term, or better yet, showing you how to do it yourself after you’ve come back with great information from your latest conference or continuing education outing is key. Learned a new technique? Add it to your website and socials and Local Pack. Not only does it help your visitors see that you’re staying current in your industry, but it shows Google that you’re recent, informed, and interested inserting valuable information to your existing, as well as your potential clients.
