Full Feature overview
Dedicated Expertise
?Monthly Spend
?Campaign Review and Optimization
?Google Search Ads
?Google Local Ads
?Google Display Ads
?Google Video Ads (YouTube)
?Google Shopping
?Ad Extensions
?Facebook Ads (Photo)
?Facebook Ads (Video)
?Facebook Ads (Carousel)
?Facebook Ads (Collection)
?Facebook Ads (Boosted Posts)
?Facebook Ads (Recruitment Ads)
?Facebook Ads (Lead Forms)
?Facebook Ads (Stories)
?Facebook Ads (Canvas)
?Google Remarketing
?Google Lookalikes
?Facebook Remarketing
?Facebook Lookalikes
?Live Reporting
?Budget Control
?Google Analytics Audit
?Pixel Testing
?A/B Testing
?Collaborative Meetings with Google and Facebook Teams
?Ongoing Client Check-ins
?Monthly Account Management Fees
?* Services not included in a package are available a la carte on request
* Google Shopping and Collections requires more time spent, it’s available for large packages or À la carte on request
Each platform requires some up-front set up and preparation before we can run our first campaign. This flat-fee includes your initial campaign run. Once set up, subsequent months will go much faster.
> 8 Hours – Setup either Google Advertising or Meta (Facebook/Instagram).
> 10 Hours – Setup both Google Advertising and Meta (Facebook/Instagram).
- Onboarding meeting with a Paid Ad Specialist to define your objectives, budget, goals, format and message.
- Google Ads or Facebook Ads account creation, access, and configuration.
- Code installation on your web pages for the analytics collection and future remarketing.
- Payment method and tax information setup.
- Google Analytics review & configuration for conversion tracking.
- Audience creation (Demographics/Remarketing/Lookalike Audiences, etc)
- Campaign and Ad setup. (Google Search, Local Ads, Shopping, Display, Video) (Facebook Photo, Video, Carousels, Collections, Boosted Posts, Recruitment Ads, Lead forms, Stories, Facebook Canvas)
- 10 Hours – Google Advertising and Meta (Facebook/Instagram)
- Setting up and configuring both platforms at once results in a time savings, since some of the effort overlaps. This includes the first months’ iteration of your campaign for both platforms but does not include creative design (graphics, video, etc).
Not all paid campaigns require copywriting or graphic design. For those that do, we can use client-supplied content or assist with the creative for an additional fee.
As creative runs the gamut from simple to sophisticated, we offer advice and direction at no charge and can quote a custom solution for your campaign.
